![]() ![]() Let’s talk about the expectations gap in your organization and what it costs you. Our consulting approaches have added tens of millions in business results for our clients. And the gap can be obliterated when you get serious about improving the customer’s experience across the entire organization through process improvement. It’s improved when we engage in internal benchmarking efforts with our clients. The expectations gap can be minimized through things like the Evergreen Experience Audit. A detailed look into the largest Sea-Monkey colony in Michigan, the US, the world, and the known universeThanks for watchingMy Sea-Monkey Shop: https://www. Cryptobiosis is an ametabolic state of life entered by an organism in response to adverse environmental conditions such as desiccation, freezing, and oxygen deficiency. Take a minute to ask yourself: Is what you promise in your sales and marketing efforts congruent with what clients get or the benefits they receive? Sea Monkeys are a form of Brine Shrimp - a group of crustaceans that undergo cryptobiosis. What they really need is to minimize the gap and maximize the value of every customer interaction. They are working to create a transaction and hoping the customer decides that’s enough to engage in another transaction. Most organizations are working their tails off to create a transaction. ![]() This is the gap that’s costing so many companies thousands, hundreds of thousands, and millions in lost revenues.Ī company says, “we need more new customers.” But it’s almost always not what they need. Throw a rock in any town or city you’ll hit a dozen experts that will promise you more leads, more new customers, and the secrets to the latest new social marketing platforms guaranteeing you more “eyeballs” on your brand, your products, and your services.īut none of those things mean a damn thing if the Sea-Monkeys don’t do what was promised when they arrive. To me, this is the perfect example of the Expectations Gap – the difference between what the customer thinks they’re buying, and what they get.Īre the Sea-Monkeys in your business destroying your ability to create customers for life? He didn’t care about lifetime value or customers for life. Yes, that’s 3.2 million and per year! And people bought them by the millions. He purchased 3.2 million pages of advertising a year. I remember anxiously waiting for the package to arrive and when I finally got to them I had the overwhelming feeling of, “ that’s it?” They quickly died (usually within 24 hours), they looked nothing like the fantastic drawings found in the comic books, they couldn’t be taught tricks as the ads claimed, and they really weren’t all that exciting to watch. The ad claimed they clean their own water they would require little to no maintenance they could be taught to perform tricks for friends, and live for months – even years.īut Sea-Monkeys didn’t do any of those things. Through a process called cryptobiosis, a small pouch containing dried shrimp crustaceans would instantly come to life when added to a cup of water.
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